Have you noticed we live in an age when what you hear and see is not necessarily happening?
It seems our shorter attention spans and social media have elevated attention-grabbing to the point where it overtakes the clarity of the message.
One of my mentors is Donald Miller, the creator of Story Brand. He says, “If you make somebody burn too many calories to understand you, they will never understand you, and they’ll move on to an easier choice.”
Another one of my mentors is my son, Austin. He’s an intelligent young man these days, but I remember when he was five years old and taught me a lesson about clarity – when Disney released a new movie.
Like most kids, Austin was excited and wouldn’t stop talking about it. One day, I asked, in a very adult way, “Okay, where are we going to see this movie?” He answered, “At a theater near you!”
Yes. His answer was correct for a five-year-old without worrying about which theater had the film. After all, that’s Dad’s job.
When your answer to questions creates more questions, everybody gets confused.